“We’re signing and developing the next generation of British artists to move global culture, so we wanted the Warner Records brand to have the power and freedom to mean different things to different people around the world,” said Christie. It’s a new day for Warner Records, an iconic label that was born in the California sun, and is at home everywhere on earth.” We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. “The timing couldn’t be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity. “For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own,” said Corson and Bay-Schuck. Records would continue to use the Warner Bros. In 2004, when Warner Music Group was sold by Time Warner and became the world’s largest independent major music company, it was agreed that Warner Bros. Pictures, whose “shield” logo was adopted by the fledgling label and has been used by the company ever since. Records was founded in March 1958 as an arm of Warner Bros. The news follows the recent rebranding of Warner’s publishing arm, Warner Chappell Music. company’s recent move to a new, state-of-the-art headquarters in downtown LA’s Arts District. Co-Chairman & COO in January 2018, and Phil Christie being named President of the UK label in 2016. Co-Chairman & CEO in October 2018, Tom Corson being appointed U.S. This rebranding is the latest step in the company’s evolution, following Aaron Bay-Schuck joining as U.S. Records would continue to use its name and logo for 15 years" reports Billboard.Īs always the design community had numerous (funny) things to say on the new logo and branding of the label. Check the video and enter the season of California dreaming in the music industry.The new branded name will have minimum impact on the Nashville office as the majority of their artists are signed to Warner Music Nashville. At the time of the sale, it was agreed that Warner Bros. Then in 2004, Warner Music Group became the world’s largest standalone major music company when it was sold by Time Warner. Records adopted its parent company’s shield logo and used it ever since. " Founded in March 1958 as a division of Warner Bros. The circular icon-suggesting a record, a sun, and a globe-is a nod to the label’s past, present and future. The change follows the company’s recent move to state-of-the-art headquarters in downtown Los Angeles’ burgeoning Arts District and the unveiling two weeks ago of a new, slash-less and rather regal brand identity and logo for its sister company, the publisher Warner Chappell Music, also in collaboration with Pentagram. It’s a new day for Warner Records, an iconic label that was born in the California sun, and is at home everywhere on earth." We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world."ĭeveloped with Emily Oberman at the design studio Pentagram the timing of Warner Records rebranding "couldn’t be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity. artful simplicity and impactful typography that are ideally suited to the digital world. With the name changed, the logo of the company is a brand new one as well which comes with ". "For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own" notes the company's press release. co-chairman/COO Tom Corson, appointed in January 2018 and Phil Christie, named president of the U.K. co-chairman/CEO Aaron Bay-Schuck, who joined in October 2018 U.S. The rebranding is part of the label’s continuing evolution under the leadership of U.S. From now on the company is Warner Records and the global rebranding comes with a new brand identity and logo which were developed in partnership with Pentagram.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |